Calculator · Searchers by town
How many people in your town are looking?
Pick a Tennessee place. Its population is the Census Bureau's 2024 estimate; every rate after that is yours to set.
People searching each month in Murfreesboro
337
Today
0.3 customers a month
6.7 clicks
In the top 3
1.7 customers a month
33.7 clicks
Difference in sales a month
$539
Packages that cost less than that each month: Crossroads ($65), Town Square ($125), City Limits ($235), Grand Division ($325).
A model, not a forecast. Rankings take months, depend on competition and are never guaranteed. The population figure is real; everything else is yours to set.
How the model works
- Population of the place you pick (Census Bureau, Vintage 2024 estimates).
- Times the share of residents who need your kind of service in a year, which you set.
- Times the share of those who start with a Google search, which you set.
- Divided by 12 for a month, then split by the click share you expect today and in the map pack top 3.
- Times the share of clicks that become customers, then times your average sale.
It ignores people from other towns who search for yours, repeat customers and referrals, so treat it as a sense of scale. The real picture for your trade is in your Business Profile's performance numbers and in a free scorecard.
Want to know how many customers cover a package instead? Try the break-even calculator.
Turn the model into a plan
We look at your real competition in the place you picked and tell you which package fits, by email within one business day.
See who outranks you, freePrefer a conversation? Book a call time on your clock, or put a question to Sound Check.